How to build a strong Personal Brand

It does not matter if you are a celebrity, CEO, or a stay-at-home mom, your personal brand is essential to how you appear to the world. In the workplace, having a very strong personal brand can set you apart form others. Once people can identify you, understand your work ethic and connect with your personality, you will be… Continue reading How to build a strong Personal Brand

PR’s significance in the Music Industry

We can probably all agree that we all know who Britney Spears is. She is one of the most famous artists to walk the Earth. Her career began on the Mickey Mouse Club and being recognized by agents. Many other artists start out performing at local bars and hoping a record label picks them up. I ask… Continue reading PR’s significance in the Music Industry

Sports is not all fun and games

Telling by the title of my blog, today I am talking about public relations and sports! As you may already know, sports play a major role in the entertainment industry. Public relation sports experts play a very big promotional role in generating public interest, increasing teams’ visibility, and selling out stadiums. The cool thing about sports… Continue reading Sports is not all fun and games

What to do in a PR Crisis

Last week I blogged a lot about reputation management and how public relations reps are in charge of managing and controlling the public’s perception of the people and the companies that are under the radar. Crisis communication is somewhat similar to reputation management. According to Wikipedia, “Crisis communication is a sub-specialty of the public relations profession that… Continue reading What to do in a PR Crisis