Why social media is your best friend in PR

social_icons_6_on_mobile_smartphoneBelieve it or not, social media isn’t just on this Earth so you can see what your best friends and boyfriend are up to. Social media is one of the best and most effective ways to get your personal brand out into the professional world. And it is also a way to network with other professionals in your field of interest. Here are a few social media tips you should follow once you have started looking for jobs:

Please your audience. If you are applying for a PR job, make sure you are posting about clients that interest you or you have worked with before. This will allow future bosses to see what your interests and passions are. Also, they will see that you stay up-to-date with these topics/clients as well. It is very important to know your audience and make sure you address them on every social media platform.

Promote yourself. Social media is a place where you can be you. Although you are hiding behind a computer screen, you can promote your best work and your authentic style. Add your portfolio or blog URL to your bio on Instagram and Twitter. Millions of people all over the world use social media, so make sure you connect with others who share the same interests as you and have them promote you also!

Stay current. You constantly want to update your social media and websites to make sure everything is up-to-date. This is important because if a professional were to look at your social media or your work, you’d want it to be the best work possible. Everything is a draft. Tweaking and polishing is part of the process. So even when you think it’s perfect, keep improving it. There is ALWAYS room for improvement.

Stand out. In reality, there are thousands like you. Many people have graduated college, gotten a degree, and applied for jobs. So, what makes you different? Social media is a great place to show off your creativity and prove you are best fit for the job. Social media is also a place where you can be a little bit more free and show your passions and journeys. Maybe mention the charity you volunteer for or the awards you have won. Without coming off as arrogant, you can definitely stand out to a future boss if you can tie together your interests with your professional work. Joining LinkedIn is a very good way to show off both creativity and hard work!

When you go on your social media accounts next, just remember, P.P.S.S. and you will be golden!

 

Sources:

Social Media Strategy in 8 Steps

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